It's no doubt that sporting events have the potential to create enormous quantities of waste. But when you figure that a lot of that waste comes from beverage containers (beer cans, soda bottles, etc.), a lot of that waste could be recycled. I would love to see more stadiums and sporting events step up to the challenge and do what the Philadelphia Eagles have done, to at least TRY to get the message out there about recycling. If one out of every five ads around the stadium were about recycling, do you think it would sink in and have an effect on the behavior of people at that particular stadium, at least for the game? We'll never know unless we try.
The ad shown here comes from the Collaborate San Francisco and is called 4.5 pounds of trash.
If anybody knows of other examples of stadiums or sporting events with innovative/creative recycling ad campaigns like this one, please send me the link at chris[at]civilizednation.com