Here's an idea that just came to mind.
Why not use solar-powered school buildings as a place for guided tours so that curious residents and possibly even tourists could see first-hand how these systems actually work?
I think one of the things that is keeping people away from solar power (besides the cost) is the complete lack of knowledge people have for what goes into installing the system and how it works.
The key, of course, to building a reputation for these tours, is to make them consistent. Hence, the idea for "Solar Sundays." Offer people a nice atmosphere, a little food, a little entertainment, and let them take a nice leisurely tour of the facility with a cheerful, well-informed guide, who can answer all those "confusing" questions and give people an opportunity at the end to sign up for a newsletter which will then allow them to stay up to date on the latest developments, rebates, etc.
Yeah. Solar Sundays. It's got a nice ring to it.
Any takers?